Articles about lorem ipsum, placeholder text, typography, design mock-ups and the small decisions that make layouts feel finished. Written for designers, developers and anyone who needs filler text on a regular basis.
Lorem ipsum has been used by typesetters since the sixteenth century and by web designers since the late nineties. This article explores why such an old trick has survived every shift in technology — from movable type to Figma.
Read article →A practical guide to placeholder text in real design work: how much to use, when to switch to real content, and the three mistakes that make a mock-up look unfinished even before anyone reads a word.
Read article →Can placeholder text hurt your search rankings? The short answer is yes — but only if you forget to replace it before launch. This article explains how Google treats placeholder content and how to keep it from slowing your site down.
Read article →Placeholder text is one of those small, invisible parts of design work that almost no one talks about — until something goes wrong. A mock-up gets sent to a client with lorem ipsum still visible in the headline, a landing page goes live with filler copy in the call-to-action button, or a template is published with the same paragraph repeated forty times. Each of those mistakes costs time, credibility and, occasionally, money. This blog exists to make those mistakes less common.
Articles are grouped into three broad themes. The origins category looks at where lorem ipsum came from, why it survived five hundred years of technological change, and what it tells us about how designers think about text. The design category is practical: how to use placeholder text in Figma, Sketch, Adobe XD and web mock-ups; how much of it is too much; and when to stop generating and start writing. The SEO category covers the way search engines treat placeholder content — and why leaving lorem ipsum on a live page is one of the most avoidable ranking mistakes in the business.
The pieces here are written for anyone who reaches for placeholder text on a regular basis. That includes freelance and in-house designers mocking up websites and apps, developers building component libraries and style guides, content strategists planning information architecture, and small business owners who need a quick preview of how their site will read once the real copy is written. No prior knowledge of typography, CSS or SEO is assumed — every article explains its terms in plain English.
Skim the list above and click through to anything that looks relevant. Each post is self-contained and around five minutes long — short enough to read over a coffee, long enough to be genuinely useful. The articles link back to the lorem ipsum generator and the supporting tools wherever a practical next step makes sense. If you want a broader overview first, the complete guide to lorem ipsum is the best place to start.
New articles are published when there is something genuinely useful to say — not on a fixed schedule. If you have a topic you would like covered — say, using lorem ipsum in email templates, or placeholder text in Figma auto-layout, or the difference between ipsum styles — send a suggestion through the contact page. Reader suggestions shape most of what gets written here.
The generator is free, fast and runs entirely in your browser.
Open the Generator →